List of Dimensions:

Level of Detail

  1. Account
  2. Campaign
  3. Ad Set
  4. Ad

Attributes of Campaigns

  1. Campaign Objective - The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
  2. Campaign Start Date - The date your campaign is scheduled to begin running.
  3. Campaign Budget (Daily) - The maximum amount you're willing to spend on your campaigns, on average, each day.
  4. Campaign Budget (Lifetime) - The maximum amount you're willing to spend on your ads, over the lifetime of your scheduled ads.
  5. Campaign Spending Limit - The spending limit is used to stop an ad campaign from going over the set limit.
  6. Campaign Buying Type - The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.

 Attributes of Ad Set

  1. Optimisation Goal - The outcome your ad set is currently optimized for, based on your chosen conversion window.
  2. Ad Set Start Date - The date your Ad Set is scheduled to begin running.
  3. Ad Set Budget (Daily) - The maximum amount you're willing to spend on your Ad set, on average, each day.
  4. Ad Set Budget (Lifetime) - The maximum amount you're willing to spend on your Ad set, over the lifetime of your scheduled ads.
  5. Billing Event - Billing event defines events that you want to pay for. It can be impressions, clicks or various actions.
  6. App Type - This shows the performance of Ad sets targeting "Web" and "Mobile".
  7. Ad Set Bid Strategy - The way you want Facebook to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost (formerly Auto), bid cap, or target cost, depending on your bid strategy.

Targeting Attributes of Ad Set

  1. Custom Audiences - The list of Custom audiences targeted by the Ad set in its audience targeting settings.
  2. Locations - The list of Locations targeted in the Ad Set Location settings.
  3. Age Range - The Age Range chosen in the Age settings of the Ad Set.
  4. Gender - The Gender chosen in the Gender settings of the Ad Set.
  5. Interests - The list of Interests targeted by the Ad set in its detailed targeting settings.
  6. Behaviors - The list of Behaviours targeted by the Ad set in its detailed targeting settings.

The image below is the reference for the 4 attributes defined above respectively.

Attributes of Ad

  1. Body
  2. Headline
  3. Call to Action
  4. Images
  5. Videos

The sample Facebook ad below shows the different attributes of Ads present in Clarisights.

Other Attributes:

  1. Landing Pages - This defines the landing page the user will be directed to on clicking the CTA button.
  2. Ad Type - This is used to select the typed of Ad y. For example - Regular ad, Carousel Ad etc.
  3. Ad Format - The format of the Facebook ad. For example - Image Ad or Video Ad.
  4. Ad Start Date - The date your Ad is scheduled to begin running.
  5. Facebook Post - The URL of Facebook post associated with the Ad. 
  6. Instagram Post - The URL of Instagram post associated with the Ad. 

UTM Parameters of Ads
In addition to the attributes mentioned above, the following UTM parameters are extracted from the URL parameters in the Ads. 

  1. UTM Source
  2. UTM Medium
  3. UTM Campaign
  4. UTM Term
  5. UTM Content

List of Metrics:

Standard Facebook Metrics

  1. FB: 30-Second Video Views 
  2. FB: All CTR 
  3. FB: All Clicks 
  4. FB: CPLC 
  5. FB: CPPE 
  6. FB: CTR 
  7. FB: Comments 
  8. FB: Frequency
  9.  FB: Impressions 
  10. FB: Likes 
  11. FB: Link Clicks 
  12. FB: Page Engagement 
  13. FB: Post Engagement 
  14. FB: Post Reactions 
  15. FB: Post Shares 
  16. FB: Reach 
  17. FB: Relevance Score 
  18. FB: Spend 
  19. FB: Video Play 
  20. FB: Video View 
  21. FB: Video Watches at 100% 
  22. FB: Video Watches at 25%
  23. FB: Video Watches at 50% 
  24. FB: Video Watches at 75% 
  25. FB: Video Watches at 95% 

Facebook App Metrics

  1. FB App: Achievement Unlocked 
  2. FB App: Achievement Unlocked Conversion Value 
  3. FB App: Activate App 
  4. FB App: Activate App Conversion Value 
  5. FB App: Add Payment Info 
  6. FB App: Add Payment Info Conversion Value 
  7. FB App: Add To Cart 
  8. FB App: Add To Cart Conversion Value 
  9. FB App: Add To Wishlist 
  10. FB App: Add To Wishlist Conversion Value 
  11. FB App: CPI 
  12. FB App: CPME 
  13. FB App: Complete Registration 
  14. FB App: Complete Registration Conversion Value 
  15. FB App: Content View 
  16. FB App: Content View Conversion Value 
  17. FB App: Cost per Achievement Unlocked 
  18. FB App: Cost per Activate App
  19.  FB App: Cost per Add Payment Info 
  20. FB App: Cost per Add To Cart 
  21. FB App: Cost per Add To Wishlist 
  22. FB App: Cost per Complete Registration 
  23. FB App: Cost per Content View 
  24. FB App: Cost per Initiated Checkout 
  25. FB App: Cost per Level Achieved 
  26. FB App: Cost per Purchase 
  27. FB App: Cost per Rate 
  28. FB App: Cost per Search 
  29. FB App: Cost per Spent Credits
  30. FB App: Cost per Tutorial Completion 
  31. FB App: Events 
  32. FB App: Initiated Checkout 
  33. FB App: Initiated Checkout Conversion Value 
  34. FB App: Installs 
  35. FB App: Level Achieved
  36. FB App: Level Achieved Conversion Value 
  37. FB App: Purchase 
  38. FB App: Purchase Conversion Value 
  39. FB App: Rate 
  40. FB App: Rate Conversion Value
  41. FB App: Search 
  42. FB App: Search Conversion Value 
  43. FB App: Spent Credits 
  44. FB App: Spent Credits Conversion Value 
  45. FB App: Tutorial Completion 
  46. FB App: Tutorial Completion Conversion Value 

Facebook Pixel Metrics

  1. FB Pixel: Add Payment Info 
  2. FB Pixel: Add Payment Info Conversion Value 
  3. FB Pixel: Add to Cart 
  4. FB Pixel: Add to Cart Conversion Value 
  5. FB Pixel: Add to Wishlist 
  6. FB Pixel: Add to Wishlist Conversion Value 
  7. FB Pixel: Cost per Add Payment Info 
  8. FB Pixel: Cost per Add to Cart 
  9. FB Pixel: Cost per Add to Wishlist 
  10. FB Pixel: Cost per Initiate Checkouts 
  11. FB Pixel: Cost per Leads 
  12. FB Pixel: Cost per Purchase 
  13. FB Pixel: Cost per Registrations 
  14. FB Pixel: Cost per Search 
  15. FB Pixel: Cost per View Content 
  16. FB Pixel: Initiate Checkouts 
  17. FB Pixel: Initiate Checkouts Conversion Value 
  18. FB Pixel: Leads 
  19. FB Pixel: Leads Conversion Value 
  20. FB Pixel: Purchase 
  21. FB Pixel: Purchase - 1 day (click) 
  22. FB Pixel: Purchase - 1 day (view) 
  23. FB Pixel: Purchase - 28 days (click) 
  24. FB Pixel: Purchase - 28 days (view) 
  25. FB Pixel: Purchase - 7 days (click) 
  26. FB Pixel: Purchase - 7 days (view) 
  27. FB Pixel: Purchase Conversion Value 
  28. FB Pixel: Registrations 
  29. FB Pixel: Registrations Conversion Value 
  30. FB Pixel: Search Conversion Value
  31. FB Pixel: View Content 
  32. FB Pixel: View Content Conversion Value 

Facebook Offline Metrics

  1. FB Offline: Offline Conversion Other 
  2. FB Offline: Offline Conversion Other - 1 day (click) 
  3. FB Offline: Offline Conversion Other - 1 day (view) 
  4. FB Offline: Offline Conversion Other - 28 days (click) 
  5. FB Offline: Offline Conversion Other - 28 days (view) 
  6. FB Offline: Offline Conversion Other - 7 days (click) 
  7. FB Offline: Offline Conversion Other - 7 days (view) 

On-Facebook Metrics

  1. On Facebook: Cost per Lead (Form) 
  2. On Facebook: Cost per 
  3. On-Facebook Purchase 
  4. On Facebook: Cost per On-Facebook Workflow Completion 
  5. On Facebook: Leads (Form) 
  6. On Facebook: Purchases 
  7. On Facebook: Workflow Completion 

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com

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