List of Metrics:

Basic AppsFlyer Metrics:

  1. AF: Installs  -Number of Installs on a particular day 
  2. AF: Loyal Users -Total number of User who opens the app more than 3 times on a particular day. (irrespective of the date of install)
  3. AF: Loyal Users - 1 day -Users who open the app more than 3 times on the day of Install (attributed to install date)
  4. AF: Loyal Users - 7 days -Users who open the app more than 3 times from the day of Install till the 7th day from Install date (attributed to install date)
  5. AF: Loyal Users - 28 days -Users who open the app more than 3 times from the day of Install till the 28th day from Install date (attributed to install date)
  6. AF: Loyal Users - 30 days -Users who open the app more than 3 times from the day of Install till the 30th day from Install date (attributed to install date)
  7. AF: Revenue -Total revenue generated on a particular day. (irrespective of the date of install)
  8. AF: Revenue - 1 day -Total revenue generated from Users on the day of Install (attributed to install date)
  9. AF: Revenue - 7 days -Total revenue generated from Users from the day of Install till the 7th day from Install date (attributed to install date)
  10. AF: Revenue - 28 days -Total revenue generated from Users from the day of Install till the 28th day from Install date (attributed to install date)
  11. AF: Revenue - 30 days  -Total revenue generated from Users from the day of Install till the 30th day from Install date (attributed to install date)
  12. AF: Sessions -Total Number of app opens on a particular day. (irrespective of the date of install)
  13. AF: Sessions - 1 day -Total number of app opens of Users on the day of Install (attributed to install date)
  14. AF: Sessions - 7 days -Total number of app opens of Users from the day of Install till the 7th day from the Install date (attributed to install date)
  15. AF: Sessions - 28 days -Total number of app opens of Users from the day of Install till the 28th day from the Install date (attributed to install date)
  16. AF: Sessions - 30 days -Total number of app opens of Users from the day of Install till the 30th day from the Install date (attributed to install date)

Note: All the N day(s) metrics are attributed to the day of install.
For example,the metric AF: Revenue - 30 days of 1st Jan is equal to the total revenue generated from the users from the day of install i.e 1st Jan till 30th Jan. 

Custom Event Metrics:

  1. AF: custom_event (Event counter) -Total count of the custom_event on a particular day. (Irrespective of the install date)
  2. AF: custom_event (Event counter) - 1 day -Total count of the custom_event on the day of install (attributed to install date)
  3. AF: custom_event (Event counter) - 7 day -Total count of the custom_event from the day of install till the 7th day from the Install date (attributed to install date)
  4. AF: custom_event (Event counter) - 28 day -Total count of the custom_event from the day of install till the 28th day from the Install date (attributed to install date)
  5. AF: custom_event (Event counter) - 30 day -Total count of the custom_event from the day of install till the 30th day from the Install date (attributed to install date)
  6. AF: custom_event (Unique users) -Total unique users of the custom_event on a particular day.
  7. AF: custom_event (Unique users) - 1 day -Total unique users of the custom_event on the day of install (attributed to install date)
  8. AF: custom_event (Unique users) - 7 day -Total unique users of the custom_event from the day of install till the 7th day from the Install date (attributed to install date)
  9. AF: custom_event (Unique users) - 28 day -Total unique users of the custom_event from the day of install till the 28th day from the Install date (attributed to install date)
  10. AF: custom_event (Unique users) - 30 day -Total unique users of the custom_event from the day of install till the 30th day from the Install date (attributed to install date)
  11. AF: custom_event (Sales) -Total sales in currency from the custom_event on a particular day (irrespective of install date)
  12. AF: custom_event (Sales) - 1 day -Total sales in currency from the custom_event on the day of install (attributed to install date)
  13. AF: custom_event (Sales) - 7 day -Total sales in currency from the custom_event from the day of install till the 7th day from the install date (attributed to install date)
  14. AF: custom_event (Sales) - 28 day -Total sales in currency from the custom_event from the day of install till the 28th day from the install date (attributed to install date)
  15. AF: custom_event (Sales) - 30 day -Total sales in currency from the custom_event from the day of install till the 30th day from the install date (attributed to install date)

Android and iOS metrics:

Android and iOS specific basic metrics and custom event metrics are present with prefix- AFAND and AFIOS respectively.
Example: AFAND: Installs, AFIOS: Revenue

AppsFlyer Retargeting Metrics:

The retargeting only metrics are grouped in Appsflyer Retargeting with the prefix AFRE.
Example: AFRE: Loyal Users

Retargeting iOS and Android Metrics:

Android and iOS specific retargeting metrics are present with prefix- AFREAND and AFREIOS respectively.
Example: AFREAND: Installs, AFREIOS: Revenue

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