List of Dimensions:

Level of Detail

  1. Advertiser
  2. Campaign
  3. Strategy

List of Metrics:

Basic Metric List

  1. MM: Clicks 
  2. MM: CTC
  3. MM: CTR 
  4. MM: Impressions 
  5. MM: Media Cost 
  6. MM: Media Cost CPA 
  7. MM: Media Cost CPC
  8. MM: Media Cost CPM 
  9. MM: Media Cost PC CPA
  10. MM: Post Click Conversions 
  11. MM: Post View Conversions 
  12. MM: RR per 1000 impressions
  13. MM: Total Ad Cost 
  14. MM: Total Ad Cost CPA 
  15. MM: Total Ad Cost CPC 
  16. MM: Total Ad Cost CPM 
  17. MM: Total Ad Cost PC CPA 
  18. MM: Total Ad Cost PV CPA 
  19. MM: Total Conversions 
  20. MM: Total Spend 
  21. MM: Total Spend CPA 
  22. MM: Total Spend CPC 
  23. MM: Total Spend CPA 
  24. MM: Total Spend PC CPA 
  25. MM: Total Spend PV CPA 

Video specific Metrics

  1. MM: Video Close 
  2. MM: Video Collapse 
  3. MM: Video Companion Clicks 
  4. MM: Video Companion CTR 
  5. MM: Video Companion Impressions 
  6. MM: Video Complete 
  7. MM: Video Complete rate 
  8. MM: Video expand 
  9. MM: Video first quartile 
  10. MM: Video first quartile rate 
  11. MM: Video Fullscreen 
  12. MM: Video Midpoint 
  13. MM: Video MidPoint Rate 
  14. MM: Video Mute 
  15. MM: Video Pause 
  16. MM: Video Play Rate 
  17. MM: Video Resume 
  18. MM: Video Rewind 
  19. MM: Video Skip
  20. MM: Video Skippable Impression 
  21. MM: Video Skipped Impressions 
  22. MM: Video Skipped Rate 
  23. MM: Video Start 
  24. MM: Video Third Quartile 
  25. MM: Video Third Quartile Rate 
  26. MM: Video Unmute 

Note: The integration with MediaMath is currently under development. Hence the final list of metrics and dimensions may differ.

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com

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