List of Dimensions:

Level of Detail

  1. Account
  2. Campaign
  3. Ad Group
  4. Promoted Tweet

Attributes of Account

  1. Account ID

Attributes of Campaign

  1. Campaign ID
  2. Funding Instrument
  3. Campaign Status

Attributes of Ad Group

  1. Ad Group ID
  2. Ad Group Status
  3. Line Item Objective
  4. Optimization
  5. Bid Type - This can be Target or Max based on the bidding strategy set.

The following attributes are fetched from the Targeting settings set at the Ad Group.

  1. Followers - Followers targeting option set at the Ad Group.
  2. Placement Network- This will give the list of placement networks in the Targeting settings of Ad Group.
  3. Placements - This will show the various placements targeted by the Ad Group. Eg. Twitter Profile, Twitter Timeline etc.
  4. Tailored Audience - Tailored Audinece targeting option set at the Ad Group.
  5. Interests 
  6. Keyword
  7. Keyword Type
  8. Location
  9. Gender
  10. Languages
  11. Age Bucket
  12. Platforms
  13. Devices
  14. App Store Categories
  15. Events

Attributes of Promoted Tweet

  1. Promoted Tweet ID
  2. Tweet ID
  3. Tweet Status
  4. Card Name
  5. Card ID
  6. Images - The creative used in the Card
  7. Video - The video used in the Card (currently in Alpha testing)
  8. Creative Size
  9. Creative Type
  10. Card Type

List of Metrics:

Twitter Basic Metrics:

  1. TW: Engagements
  2. TW: Impressions
  3. TW: Retweets
  4. TW: Replies
  5. TW: Likes
  6. TW: Follows
  7. TW: Card Engagements
  8. TW: Clicks
  9. TW: App Clicks
  10. TW: Url Clicks
  11. TW: Qualified Impressions
  12. TW: Billed Engagements
  13. TW: Spend
  14. TW: Total Video Views*
  15. TW: Video Views - 25%*
  16. TW: Video Views - 50%*
  17. TW: Video Views - 75%*
  18. TW: Video Views - 100%*
  19. TW: Video CTA Clicks*
  20. TW: Video Playback Starts*
  21. TW: Video MRC Views*
  22. TW: Video Views - 3s, 100%*
  23. TW: Media Views*
  24. TW: Media Engagements*
  25. TW: Cost per 1k Impressions
  26. TW: Cost per 1k Qualified Impressions
  27. TW: Cost per 3s/100% Video View*
  28. TW: Click Rate
  29. TW: Media View Rate*
  30. TW: Cost per Video View*
  31. TW: Cost per Link Click
  32. TW: Cost per App Click
  33. TW: Link Click Rate
  34. TW: App Click Rate

Note: The metrics with asterisk (*) are currently under testing and may not work as expected.

Twitter Web Conversions

  1. TW WC: Purchases
  2. TW WC: Signups
  3. TW WC: Downloads
  4. TW WC: Site Visits

Twitter Mobile Conversions
We currently support the Post Engagement and the Post View Metrics of all the conversion. 

  1. TW MC: Spent Credits Post View
  2. TW MC: Spent Credits Post Engagement
  3. TW MC: Installs Post View
  4. TW MC: Installs Post Engagement
  5. TW MC: Content Views Post View
  6. TW MC: Content Views Post Engagement
  7. TW MC: Add To Wishlists Post View
  8. TW MC: Add To Wishlists Post Engagement
  9. TW MC: Checkouts Initiated Post View
  10. TW MC: Checkouts Initiated Post Engagement
  11. TW MC: Reservations Post View
  12. TW MC: Reservations Post Engagement
  13. TW MC: Tutorials Completed Post View
  14. TW MC: Tutorials Completed Post Engagement
  15. TW MC: Achievements Unlocked Post View
  16. TW MC: Achievements Unlocked Post Engagement
  17. TW MC: Searches Post View
  18. TW MC: Searches Post Engagement
  19. TW MC: Site Visits Post View
  20. TW MC: Site Visits Post Engagement
  21. TW MC: Key Page Views Post View
  22. TW MC: Key Page Views Post Engagement
  23. TW MC: Add To Carts Post View
  24. TW MC: Add To Carts Post Engagement
  25. TW MC: Payment Info Additions Post View
  26. TW MC: Payment Info Additions Post Engagement
  27. TW MC: Re Engages Post View
  28. TW MC: Re Engages Post Engagement
  29. TW MC: Shares Post View
  30. TW MC: Shares Post Engagement
  31. TW MC: Sign Ups Post View
  32. TW MC: Sign Ups Post Engagement
  33. TW MC: Purchases Post View
  34. TW MC: Purchases Post Engagement
  35. TW MC: Rates Post View
  36. TW MC: Rates Post Engagement
  37. TW MC: Logins Post View
  38. TW MC: Logins Post Engagement
  39. TW MC: Updates Post View
  40. TW MC: Updates Post Engagement
  41. TW MC: Levels Achieved Post View
  42. TW MC: Levels Achieved Post Engagement
  43. TW MC: Downloads Post View
  44. TW MC: Downloads Post Engagement
  45. TW MC: Invites Post View
  46. TW MC: Invites Post Engagement

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com.

Did this answer your question?