List of Dimensions:
Level of Detail
Account
Campaign
Ad Set
Ad
Attributes of Campaigns
Campaign Objective - The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
Campaign Start Date - The date your campaign is scheduled to begin running.
Campaign Budget (Daily) - The maximum amount you're willing to spend on your campaigns, on average, each day.
Campaign Budget (Lifetime) - The maximum amount you're willing to spend on your ads, over the lifetime of your scheduled ads.
Campaign Spending Limit - The spending limit is used to stop an ad campaign from going over the set limit.
Campaign Buying Type - The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.
Attributes of Ad Set
Optimisation Goal - The outcome your ad set is currently optimized for, based on your chosen conversion window.
Ad Set Start Date - The date your Ad Set is scheduled to begin running.
Ad Set Budget (Daily) - The maximum amount you're willing to spend on your Ad set, on average, each day.
Ad Set Budget (Lifetime) - The maximum amount you're willing to spend on your Ad set, over the lifetime of your scheduled ads.
Billing Event - Billing event defines events that you want to pay for. It can be impressions, clicks or various actions.
App Type - This shows the performance of Ad sets targeting "Web" and "Mobile".
Ad Set Bid Strategy - The way you want Facebook to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost (formerly Auto), bid cap, or target cost, depending on your bid strategy.
Targeting Attributes of Ad Set
Custom Audiences - The list of Custom audiences targeted by the Ad set in its audience targeting settings.
Locations - The list of Locations targeted in the Ad Set Location settings.
Age Range - The Age Range chosen in the Age settings of the Ad Set.
Gender - The Gender chosen in the Gender settings of the Ad Set.
Interests - The list of Interests targeted by the Ad set in its detailed targeting settings.
Behaviors - The list of Behaviours targeted by the Ad set in its detailed targeting settings.
The image below is the reference for the 4 attributes defined above respectively.
Attributes of Ad
Body
Headline
Call to Action
Images
Videos
The sample Facebook ad below shows the different attributes of Ads present in Clarisights.
Other Attributes:
Landing Pages - This defines the landing page the user will be directed to on clicking the CTA button.
Ad Type - This is used to select the typed of Ad y. For example - Regular ad, Carousel Ad etc.
Ad Format - The format of the Facebook ad. For example - Image Ad or Video Ad.
Ad Start Date - The date your Ad is scheduled to begin running.
Facebook Post - The URL of Facebook post associated with the Ad.
Instagram Post - The URL of Instagram post associated with the Ad.
UTM Parameters of Ads
In addition to the attributes mentioned above, the following UTM parameters are extracted from the URL parameters in the Ads.
UTM Source
UTM Medium
UTM Campaign
UTM Term
UTM Content
List of Metrics:
Standard Facebook Metrics
FB: 30-Second Video Views
FB: All CTR
FB: All Clicks
FB: CPLC
FB: CPPE
FB: CTR
FB: Comments
FB: Frequency
FB: Impressions
FB: Likes
FB: Link Clicks
FB: Page Engagement
FB: Post Engagement
FB: Post Reactions
FB: Post Shares
FB: Reach
FB: Relevance Score
FB: Spend
FB: Video Play
FB: Video View
FB: Video Watches at 100%
FB: Video Watches at 25%
FB: Video Watches at 50%
FB: Video Watches at 75%
FB: Video Watches at 95%
Facebook App Metrics
FB App: Achievement Unlocked
FB App: Achievement Unlocked Conversion Value
FB App: Activate App
FB App: Activate App Conversion Value
FB App: Add Payment Info
FB App: Add Payment Info Conversion Value
FB App: Add To Cart
FB App: Add To Cart Conversion Value
FB App: Add To Wishlist
FB App: Add To Wishlist Conversion Value
FB App: CPI
FB App: CPME
FB App: Complete Registration
FB App: Complete Registration Conversion Value
FB App: Content View
FB App: Content View Conversion Value
FB App: Cost per Achievement Unlocked
FB App: Cost per Activate App
FB App: Cost per Add Payment Info
FB App: Cost per Add To Cart
FB App: Cost per Add To Wishlist
FB App: Cost per Complete Registration
FB App: Cost per Content View
FB App: Cost per Initiated Checkout
FB App: Cost per Level Achieved
FB App: Cost per Purchase
FB App: Cost per Rate
FB App: Cost per Search
FB App: Cost per Spent Credits
FB App: Cost per Tutorial Completion
FB App: Events
FB App: Initiated Checkout
FB App: Initiated Checkout Conversion Value
FB App: Installs
FB App: Level Achieved
FB App: Level Achieved Conversion Value
FB App: Purchase
FB App: Purchase Conversion Value
FB App: Rate
FB App: Rate Conversion Value
FB App: Search
FB App: Search Conversion Value
FB App: Spent Credits
FB App: Spent Credits Conversion Value
FB App: Tutorial Completion
FB App: Tutorial Completion Conversion Value
Facebook Pixel Metrics
FB Pixel: Add Payment Info
FB Pixel: Add Payment Info Conversion Value
FB Pixel: Add to Cart
FB Pixel: Add to Cart Conversion Value
FB Pixel: Add to Wishlist
FB Pixel: Add to Wishlist Conversion Value
FB Pixel: Cost per Add Payment Info
FB Pixel: Cost per Add to Cart
FB Pixel: Cost per Add to Wishlist
FB Pixel: Cost per Initiate Checkouts
FB Pixel: Cost per Leads
FB Pixel: Cost per Purchase
FB Pixel: Cost per Registrations
FB Pixel: Cost per Search
FB Pixel: Cost per View Content
FB Pixel: Initiate Checkouts
FB Pixel: Initiate Checkouts Conversion Value
FB Pixel: Leads
FB Pixel: Leads Conversion Value
FB Pixel: Purchase
FB Pixel: Purchase - 1 day (click)
FB Pixel: Purchase - 1 day (view)
FB Pixel: Purchase - 28 days (click)
FB Pixel: Purchase - 28 days (view)
FB Pixel: Purchase - 7 days (click)
FB Pixel: Purchase - 7 days (view)
FB Pixel: Purchase Conversion Value
FB Pixel: Registrations
FB Pixel: Registrations Conversion Value
FB Pixel: Search Conversion Value
FB Pixel: View Content
FB Pixel: View Content Conversion Value
Facebook Offline Metrics
FB Offline: Offline Conversion Other
FB Offline: Offline Conversion Other - 1 day (click)
FB Offline: Offline Conversion Other - 1 day (view)
FB Offline: Offline Conversion Other - 28 days (click)
FB Offline: Offline Conversion Other - 28 days (view)
FB Offline: Offline Conversion Other - 7 days (click)
FB Offline: Offline Conversion Other - 7 days (view)
On-Facebook Metrics
On Facebook: Cost per Lead (Form)
On Facebook: Cost per
On-Facebook Purchase
On Facebook: Cost per On-Facebook Workflow Completion
On Facebook: Leads (Form)
On Facebook: Purchases
On Facebook: Workflow Completion
Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com.