List of Dimensions:

Level of Detail

  1. Account

  2. Campaign

  3. Ad Set

  4. Ad

Attributes of Campaigns

  1. Campaign Objective - The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.

  2. Campaign Start Date - The date your campaign is scheduled to begin running.

  3. Campaign Budget (Daily) - The maximum amount you're willing to spend on your campaigns, on average, each day.

  4. Campaign Budget (Lifetime) - The maximum amount you're willing to spend on your ads, over the lifetime of your scheduled ads.

  5. Campaign Spending Limit - The spending limit is used to stop an ad campaign from going over the set limit.

  6. Campaign Buying Type - The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.

 Attributes of Ad Set

  1. Optimisation Goal - The outcome your ad set is currently optimized for, based on your chosen conversion window.

  2. Ad Set Start Date - The date your Ad Set is scheduled to begin running.

  3. Ad Set Budget (Daily) - The maximum amount you're willing to spend on your Ad set, on average, each day.

  4. Ad Set Budget (Lifetime) - The maximum amount you're willing to spend on your Ad set, over the lifetime of your scheduled ads.

  5. Billing Event - Billing event defines events that you want to pay for. It can be impressions, clicks or various actions.

  6. App Type - This shows the performance of Ad sets targeting "Web" and "Mobile".

  7. Ad Set Bid Strategy - The way you want Facebook to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost (formerly Auto), bid cap, or target cost, depending on your bid strategy.

Targeting Attributes of Ad Set

  1. Custom Audiences - The list of Custom audiences targeted by the Ad set in its audience targeting settings.

  2. Locations - The list of Locations targeted in the Ad Set Location settings.

  3. Age Range - The Age Range chosen in the Age settings of the Ad Set.

  4. Gender - The Gender chosen in the Gender settings of the Ad Set.

  5. Interests - The list of Interests targeted by the Ad set in its detailed targeting settings.

  6. Behaviors - The list of Behaviours targeted by the Ad set in its detailed targeting settings.

The image below is the reference for the 4 attributes defined above respectively.

Attributes of Ad

  1. Body

  2. Headline

  3. Call to Action

  4. Images

  5. Videos

The sample Facebook ad below shows the different attributes of Ads present in Clarisights.

Other Attributes:

  1. Landing Pages - This defines the landing page the user will be directed to on clicking the CTA button.

  2. Ad Type - This is used to select the typed of Ad y. For example - Regular ad, Carousel Ad etc.

  3. Ad Format - The format of the Facebook ad. For example - Image Ad or Video Ad.

  4. Ad Start Date - The date your Ad is scheduled to begin running.

  5. Facebook Post - The URL of Facebook post associated with the Ad. 

  6. Instagram Post - The URL of Instagram post associated with the Ad. 

UTM Parameters of Ads
In addition to the attributes mentioned above, the following UTM parameters are extracted from the URL parameters in the Ads. 

  1. UTM Source

  2. UTM Medium

  3. UTM Campaign

  4. UTM Term

  5. UTM Content

List of Metrics:

Standard Facebook Metrics

  1. FB: 30-Second Video Views 

  2. FB: All CTR 

  3. FB: All Clicks 

  4. FB: CPLC 

  5. FB: CPPE 

  6. FB: CTR 

  7. FB: Comments 

  8. FB: Frequency

  9.  FB: Impressions 

  10. FB: Likes 

  11. FB: Link Clicks 

  12. FB: Page Engagement 

  13. FB: Post Engagement 

  14. FB: Post Reactions 

  15. FB: Post Shares 

  16. FB: Reach 

  17. FB: Relevance Score 

  18. FB: Spend 

  19. FB: Video Play 

  20. FB: Video View 

  21. FB: Video Watches at 100% 

  22. FB: Video Watches at 25%

  23. FB: Video Watches at 50% 

  24. FB: Video Watches at 75% 

  25. FB: Video Watches at 95% 

Facebook App Metrics

  1. FB App: Achievement Unlocked 

  2. FB App: Achievement Unlocked Conversion Value 

  3. FB App: Activate App 

  4. FB App: Activate App Conversion Value 

  5. FB App: Add Payment Info 

  6. FB App: Add Payment Info Conversion Value 

  7. FB App: Add To Cart 

  8. FB App: Add To Cart Conversion Value 

  9. FB App: Add To Wishlist 

  10. FB App: Add To Wishlist Conversion Value 

  11. FB App: CPI 

  12. FB App: CPME 

  13. FB App: Complete Registration 

  14. FB App: Complete Registration Conversion Value 

  15. FB App: Content View 

  16. FB App: Content View Conversion Value 

  17. FB App: Cost per Achievement Unlocked 

  18. FB App: Cost per Activate App

  19.  FB App: Cost per Add Payment Info 

  20. FB App: Cost per Add To Cart 

  21. FB App: Cost per Add To Wishlist 

  22. FB App: Cost per Complete Registration 

  23. FB App: Cost per Content View 

  24. FB App: Cost per Initiated Checkout 

  25. FB App: Cost per Level Achieved 

  26. FB App: Cost per Purchase 

  27. FB App: Cost per Rate 

  28. FB App: Cost per Search 

  29. FB App: Cost per Spent Credits

  30. FB App: Cost per Tutorial Completion 

  31. FB App: Events 

  32. FB App: Initiated Checkout 

  33. FB App: Initiated Checkout Conversion Value 

  34. FB App: Installs 

  35. FB App: Level Achieved

  36. FB App: Level Achieved Conversion Value 

  37. FB App: Purchase 

  38. FB App: Purchase Conversion Value 

  39. FB App: Rate 

  40. FB App: Rate Conversion Value

  41. FB App: Search 

  42. FB App: Search Conversion Value 

  43. FB App: Spent Credits 

  44. FB App: Spent Credits Conversion Value 

  45. FB App: Tutorial Completion 

  46. FB App: Tutorial Completion Conversion Value 

Facebook Pixel Metrics

  1. FB Pixel: Add Payment Info 

  2. FB Pixel: Add Payment Info Conversion Value 

  3. FB Pixel: Add to Cart 

  4. FB Pixel: Add to Cart Conversion Value 

  5. FB Pixel: Add to Wishlist 

  6. FB Pixel: Add to Wishlist Conversion Value 

  7. FB Pixel: Cost per Add Payment Info 

  8. FB Pixel: Cost per Add to Cart 

  9. FB Pixel: Cost per Add to Wishlist 

  10. FB Pixel: Cost per Initiate Checkouts 

  11. FB Pixel: Cost per Leads 

  12. FB Pixel: Cost per Purchase 

  13. FB Pixel: Cost per Registrations 

  14. FB Pixel: Cost per Search 

  15. FB Pixel: Cost per View Content 

  16. FB Pixel: Initiate Checkouts 

  17. FB Pixel: Initiate Checkouts Conversion Value 

  18. FB Pixel: Leads 

  19. FB Pixel: Leads Conversion Value 

  20. FB Pixel: Purchase 

  21. FB Pixel: Purchase - 1 day (click) 

  22. FB Pixel: Purchase - 1 day (view) 

  23. FB Pixel: Purchase - 28 days (click) 

  24. FB Pixel: Purchase - 28 days (view) 

  25. FB Pixel: Purchase - 7 days (click) 

  26. FB Pixel: Purchase - 7 days (view) 

  27. FB Pixel: Purchase Conversion Value 

  28. FB Pixel: Registrations 

  29. FB Pixel: Registrations Conversion Value 

  30. FB Pixel: Search Conversion Value

  31. FB Pixel: View Content 

  32. FB Pixel: View Content Conversion Value 

Facebook Offline Metrics

  1. FB Offline: Offline Conversion Other 

  2. FB Offline: Offline Conversion Other - 1 day (click) 

  3. FB Offline: Offline Conversion Other - 1 day (view) 

  4. FB Offline: Offline Conversion Other - 28 days (click) 

  5. FB Offline: Offline Conversion Other - 28 days (view) 

  6. FB Offline: Offline Conversion Other - 7 days (click) 

  7. FB Offline: Offline Conversion Other - 7 days (view) 

On-Facebook Metrics

  1. On Facebook: Cost per Lead (Form) 

  2. On Facebook: Cost per 

  3. On-Facebook Purchase 

  4. On Facebook: Cost per On-Facebook Workflow Completion 

  5. On Facebook: Leads (Form) 

  6. On Facebook: Purchases 

  7. On Facebook: Workflow Completion 

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com

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