List of Dimensions:

Level of Detail

  1. Account

  2. Campaign

  3. Ad Group

  4. Ad

Attributes of Campaign

  1. Campaign Status

  2. Targeting Type - Websites and Apps or Facebook

  3. Bidding Strategy Type - Automatic or Manual

  4. Audience Strategy - Retarget Only or Prospect Only

  5. Daily Budget

  6. Campaign Start Date

Attributes of AdGroup

  1. Ad Group Status

  2. Targeted Audience - The list of audiences that have been targeted

  3. Publisher Platform - Facebook, Instagram or Websites and Apps

  4. Facebook Positions - Desktop News Feed, Audience Network, Mobile News Feed, Desktop right column

Attributes of Ad

  1. Ad Status

  2. Creative Size

  3. Landing Page

  4. Headline

  5. Image

  6. Ad Type

List of Metrics:

  1. AR: Assist revenue 

  2. AR: Assists 

  3. AR: Attributed Revenue 

  4. AR: CPA - Cost per Acquisition

  5. AR: CPC - Cost per Click

  6. AR: CPM - Cost per one thousand ad serves

  7. AR: CTC - Click-through Conversion

  8. AR: CTC Rate 

  9. AR: CTR - Click-though Rate

  10. AR: Click CPA 

  11. AR: Click ROI 

  12. AR: Click-Attributed Revenue 

  13. AR: Clicks 

  14. AR: Conversions 

  15. AR: Impressions

  16. AR: ROI 

  17. AR: Spend 

  18. AR: VTC - View-through Conversion

  19. AR: VTC Rate 

  20. AR: View CPA 

  21. AR: View ROI 

  22. AR: View-Attributed Revenue 

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com.

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