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Twitter - Dimensions and Metrics

Twitter - Dimensions and Metrics

The list of all dimensions and metrics of Twitter supported in Clarisights.
Pranav Revankar avatar
Written by Pranav Revankar
Updated over a week ago

List of Dimensions:

Level of Detail

  1. Account

  2. Campaign

  3. Ad Group

  4. Promoted Tweet

Attributes of Account

  1. Account ID

Attributes of Campaign

  1. Campaign ID

  2. Funding Instrument

  3. Campaign Status

Attributes of Ad Group

  1. Ad Group ID

  2. Ad Group Status

  3. Line Item Objective

  4. Optimization

  5. Bid Type - This can be Target or Max based on the bidding strategy set.

The following attributes are fetched from the Targeting settings set at the Ad Group.

  1. Followers - Followers targeting option set at the Ad Group.

  2. Placement Network- This will give the list of placement networks in the Targeting settings of Ad Group.

  3. Placements - This will show the various placements targeted by the Ad Group. Eg. Twitter Profile, Twitter Timeline etc.

  4. Tailored Audience - Tailored Audinece targeting option set at the Ad Group.

  5. Interests 

  6. Keyword

  7. Keyword Type

  8. Location

  9. Gender

  10. Languages

  11. Age Bucket

  12. Platforms

  13. Devices

  14. App Store Categories

  15. Events

Attributes of Promoted Tweet

  1. Promoted Tweet ID

  2. Tweet ID

  3. Tweet Status

  4. Card Name

  5. Card ID

  6. Images - The creative used in the Card

  7. Video - The video used in the Card (currently in Alpha testing)

  8. Creative Size

  9. Creative Type

  10. Card Type

List of Metrics:

Twitter Basic Metrics:

  1. TW: Engagements

  2. TW: Impressions

  3. TW: Retweets

  4. TW: Replies

  5. TW: Likes

  6. TW: Follows

  7. TW: Card Engagements

  8. TW: Clicks

  9. TW: App Clicks

  10. TW: Url Clicks

  11. TW: Qualified Impressions

  12. TW: Billed Engagements

  13. TW: Spend

  14. TW: Total Video Views*

  15. TW: Video Views - 25%*

  16. TW: Video Views - 50%*

  17. TW: Video Views - 75%*

  18. TW: Video Views - 100%*

  19. TW: Video CTA Clicks*

  20. TW: Video Playback Starts*

  21. TW: Video MRC Views*

  22. TW: Video Views - 3s, 100%*

  23. TW: Media Views*

  24. TW: Media Engagements*

  25. TW: Cost per 1k Impressions

  26. TW: Cost per 1k Qualified Impressions

  27. TW: Cost per 3s/100% Video View*

  28. TW: Click Rate

  29. TW: Media View Rate*

  30. TW: Cost per Video View*

  31. TW: Cost per Link Click

  32. TW: Cost per App Click

  33. TW: Link Click Rate

  34. TW: App Click Rate

Note: The metrics with asterisk (*) are currently under testing and may not work as expected.

Twitter Web Conversions

  1. TW WC: Purchases

  2. TW WC: Signups

  3. TW WC: Downloads

  4. TW WC: Site Visits

Twitter Mobile Conversions
We currently support the Post Engagement and the Post View Metrics of all the conversion. 

  1. TW MC: Spent Credits Post View

  2. TW MC: Spent Credits Post Engagement

  3. TW MC: Installs Post View

  4. TW MC: Installs Post Engagement

  5. TW MC: Content Views Post View

  6. TW MC: Content Views Post Engagement

  7. TW MC: Add To Wishlists Post View

  8. TW MC: Add To Wishlists Post Engagement

  9. TW MC: Checkouts Initiated Post View

  10. TW MC: Checkouts Initiated Post Engagement

  11. TW MC: Reservations Post View

  12. TW MC: Reservations Post Engagement

  13. TW MC: Tutorials Completed Post View

  14. TW MC: Tutorials Completed Post Engagement

  15. TW MC: Achievements Unlocked Post View

  16. TW MC: Achievements Unlocked Post Engagement

  17. TW MC: Searches Post View

  18. TW MC: Searches Post Engagement

  19. TW MC: Site Visits Post View

  20. TW MC: Site Visits Post Engagement

  21. TW MC: Key Page Views Post View

  22. TW MC: Key Page Views Post Engagement

  23. TW MC: Add To Carts Post View

  24. TW MC: Add To Carts Post Engagement

  25. TW MC: Payment Info Additions Post View

  26. TW MC: Payment Info Additions Post Engagement

  27. TW MC: Re Engages Post View

  28. TW MC: Re Engages Post Engagement

  29. TW MC: Shares Post View

  30. TW MC: Shares Post Engagement

  31. TW MC: Sign Ups Post View

  32. TW MC: Sign Ups Post Engagement

  33. TW MC: Purchases Post View

  34. TW MC: Purchases Post Engagement

  35. TW MC: Rates Post View

  36. TW MC: Rates Post Engagement

  37. TW MC: Logins Post View

  38. TW MC: Logins Post Engagement

  39. TW MC: Updates Post View

  40. TW MC: Updates Post Engagement

  41. TW MC: Levels Achieved Post View

  42. TW MC: Levels Achieved Post Engagement

  43. TW MC: Downloads Post View

  44. TW MC: Downloads Post Engagement

  45. TW MC: Invites Post View

  46. TW MC: Invites Post Engagement

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com.

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