Snapchat Ads- Dimensions and Metrics

List of Dimensions:

Level of Detail

1. Account 

2. Campaign

3. Ad Set

4. Ad

Attributes of Campaign

1. Campaign Status

2. Campaign Objective

3. Campaign Start Date

4. Daily Budget

5. Lifetime Spend Cap

Attributes of Ad Set

1. Ad Set Status

2. Ad Set Bid

3. Ad Set Goal

4. Frequency cap

5. Placement

6. Creative Type

7. Custom Audience

8. Age

9. Gender

10. Location

Attributes of Ads

1. Ad Status

2. Ad Headline

3. Call to Action

4. Creative

5. Creative Size

6. Ad type

7. Landing Page

List of Metrics:

1.  Spend 

2. Impressions 

3. Swipe Ups 

4. eCPSU 

5. Paid Impressions 

6. Video Views 

7. 25% Quartile 

8. 50% Quartile 

9. 75% Quartile 

10. Completions 

11. Paid eCPM 

12. Swipe Up Rate

13. Installs 

14. eCPI 

15. Install Rate 

16. 25% Attachment Quartile 

17. 50% Attachment Quartile 

18. 75% Attachment Quartile 

19. Attachment Completions 

20. Shares 

21. Saves 

Note: The integration with Snapchat Ads is currently under development. Hence the final list of metrics and dimensions may differ.

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com.