AppNexus - Dimensions and Metrics

List of Dimensions:

Level of Detail

1. Advertiser

2. Campaign

3. Creative

List of Metrics:

1. AN: CTR 

2. AN: CVR 

3. AN: Clicks 

4. AN: Clicks Conversion Rate 

5. AN: Cost 

6. AN: Cost Including Fees

7. AN: Impressions 

8. AN: ImpressionsKept

9. AN: ImpressionsSold

10. AN: Total Conversions 

11. AN: Total Revenue 

12. AN: Revenue Including fees

13. AN: Booked Revenue

14. AN: Reseller Revenue

15. AN: Serving Fees

16. AN: eCPA 

17. AN: eCPC 

18. AN: Profit

19. AN: PPM - The profit per 100 impressions

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