List of Dimensions:

Level of Detail

  1. Advertiser

  2. Campaign

  3. Strategy

List of Metrics:

Basic Metric List

  1. MM: Clicks 

  2. MM: CTC

  3. MM: CTR 

  4. MM: Impressions 

  5. MM: Media Cost 

  6. MM: Media Cost CPA 

  7. MM: Media Cost CPC

  8. MM: Media Cost CPM 

  9. MM: Media Cost PC CPA

  10. MM: Post Click Conversions 

  11. MM: Post View Conversions 

  12. MM: RR per 1000 impressions

  13. MM: Total Ad Cost 

  14. MM: Total Ad Cost CPA 

  15. MM: Total Ad Cost CPC 

  16. MM: Total Ad Cost CPM 

  17. MM: Total Ad Cost PC CPA 

  18. MM: Total Ad Cost PV CPA 

  19. MM: Total Conversions 

  20. MM: Total Spend 

  21. MM: Total Spend CPA 

  22. MM: Total Spend CPC 

  23. MM: Total Spend CPA 

  24. MM: Total Spend PC CPA 

  25. MM: Total Spend PV CPA 

Video specific Metrics

  1. MM: Video Close 

  2. MM: Video Collapse 

  3. MM: Video Companion Clicks 

  4. MM: Video Companion CTR 

  5. MM: Video Companion Impressions 

  6. MM: Video Complete 

  7. MM: Video Complete rate 

  8. MM: Video expand 

  9. MM: Video first quartile 

  10. MM: Video first quartile rate 

  11. MM: Video Fullscreen 

  12. MM: Video Midpoint 

  13. MM: Video MidPoint Rate 

  14. MM: Video Mute 

  15. MM: Video Pause 

  16. MM: Video Play Rate 

  17. MM: Video Resume 

  18. MM: Video Rewind 

  19. MM: Video Skip

  20. MM: Video Skippable Impression 

  21. MM: Video Skipped Impressions 

  22. MM: Video Skipped Rate 

  23. MM: Video Start 

  24. MM: Video Third Quartile 

  25. MM: Video Third Quartile Rate 

  26. MM: Video Unmute 

Note: The integration with MediaMath is currently under development. Hence the final list of metrics and dimensions may differ.

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