List of Dimensions:

Level of Detail

  1. Advertiser

  2. Campaign

  3. Strategy

List of Metrics:

Basic Metric List

  1. MM: Clicks 

  2. MM: CTC

  3. MM: CTR 

  4. MM: Impressions 

  5. MM: Media Cost 

  6. MM: Media Cost CPA 

  7. MM: Media Cost CPC

  8. MM: Media Cost CPM 

  9. MM: Media Cost PC CPA

  10. MM: Post Click Conversions 

  11. MM: Post View Conversions 

  12. MM: RR per 1000 impressions

  13. MM: Total Ad Cost 

  14. MM: Total Ad Cost CPA 

  15. MM: Total Ad Cost CPC 

  16. MM: Total Ad Cost CPM 

  17. MM: Total Ad Cost PC CPA 

  18. MM: Total Ad Cost PV CPA 

  19. MM: Total Conversions 

  20. MM: Total Spend 

  21. MM: Total Spend CPA 

  22. MM: Total Spend CPC 

  23. MM: Total Spend CPA 

  24. MM: Total Spend PC CPA 

  25. MM: Total Spend PV CPA 

Video specific Metrics

  1. MM: Video Close 

  2. MM: Video Collapse 

  3. MM: Video Companion Clicks 

  4. MM: Video Companion CTR 

  5. MM: Video Companion Impressions 

  6. MM: Video Complete 

  7. MM: Video Complete rate 

  8. MM: Video expand 

  9. MM: Video first quartile 

  10. MM: Video first quartile rate 

  11. MM: Video Fullscreen 

  12. MM: Video Midpoint 

  13. MM: Video MidPoint Rate 

  14. MM: Video Mute 

  15. MM: Video Pause 

  16. MM: Video Play Rate 

  17. MM: Video Resume 

  18. MM: Video Rewind 

  19. MM: Video Skip

  20. MM: Video Skippable Impression 

  21. MM: Video Skipped Impressions 

  22. MM: Video Skipped Rate 

  23. MM: Video Start 

  24. MM: Video Third Quartile 

  25. MM: Video Third Quartile Rate 

  26. MM: Video Unmute 

Note: The integration with MediaMath is currently under development. Hence the final list of metrics and dimensions may differ.

Aren't finding the dimension or the metric you were looking for? Write to us at support@clarisights.com

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