List of Dimensions:
Level of Detail
Attributes of Account
Attributes of Campaign
Attributes of Spot
Creative ID - Name of the creative aired.
Daypart - Section of the viewing day i.e broad time of day where ads can be delivered e.g. breakfast, day time, peak time, etc.
TV Programme - TV show in which the TV spot was aired.
Programme Genre - Genre of the TV show in which the TV spot was aired.
Position in Break - Position of the TV spot in the commercial break.
Position in Programme - Position of the break in the programme.
Spot Length - Duration of Spot Aired.
TV Region - Region in the country where the TV channel is broadcasted.
Saleshouse - Media house owning the channel in which the TV spot was broadcasted.
List of Metrics:
TVS: Acquisitions - Total acquisitions attributed to TV by TVSquared.
TVS: Audience Impressions - Number of actual impressions/viewers of a specific TV Spot.
TVS: BTRP - Amount of TRPs bought with a certain TV Spot.
TVS: Cost - Cost spent in TV media buying after cost redistribution between channels aired.
TVS: Cost per Spot - Sum of Costs (TVS: Cost) / Sum of Spot Count (TVS: Spots).
TVS: CPA - Sum of Costs (TVS: Cost) / Acquisitions attributed to TV by TVSquared (TVS: Acquisitions).
TVS: CPO - Sum of Costs (TVSquared) / Orders attributed to TV by TVSquared.
TVS: CPV - Sum of Costs (TVSquared) / Sessions attributed to TV by TVSquared.
TVS: Gross Rating Point - A metric for measuring the value of a spot according to the size of its audience.
TVS: Installs - The number of installs attributed to TV by TVSquared.
TVS: Orders - Total orders attributed to TV by TVSquared.
TVS: Ratecard Cost - Market gross cost of specific spot.
TVS: Sessions - Total sessions attributed to TV by TVSquared.
TVS: Spots - Total number of times a spot was aired on TV.
Aren't finding the dimension or the metric you were looking for? Write to us at email@example.com.