List of Dimensions:
Level of Detail
Account
Campaign
Ad Group
Ad
Attributes of Account
Account ID
Attributes of Campaign
Campaign Objective - The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
Campaign Type - Campaign Type determine where customers see your ads and the settings and options available to you. Ex: Native only, Search & Native.
Campaign Status - Shows the current status of the Campaign.
Devices - The devices/OS that you are targeting in your campaign.
Age - The Age Groups you are targeting in your campaign.
Gender - The Gender you are targeting in your Campaign
Interests - The list of interests you are targeting in your campaign
Attributes of Ad Group
Ad Group ID
Bid Strategy - The Bidding strategy you select for your ad group. Ex: Focus on CPC, focus on conversions.
Ad Group Bid - The value of bids you've set up for this ad group.
Ad Group Age - The Age Groups you are targeting in your ad group.
Ad Group Devices - The Devices/OS you are targeting in your ad group.
Ad Group Interests - The list of Interests you are targeting in your ad group.
Attributes of Ad
Ad ID
Ad Title - The title for the Ad.
Ad Description - The description provided for the ad.
Images - This will show the creatives used in this ad.
Call to Action - Call to action provided in the ad.
Display URL - The user-friendly URL displayed to the user.
Landing Pages - The landing page URL associated with the ad. The landing page URL is the Web address that a user is sent to after clicking on the ad.
List of Metrics:
Clicks - Number of clicks the ad has received.
Impressions - Number of time the ad has been seen.
Spend - Amount spent on the ad.
CTR (Click-Through Rate) - Ratio of users who click on a specific link to the number of total users who view a page.
Avg. CPA - Cost Per Acquisition.
Avg. CPC - Cost Per Click.
Avg. CPM - Cost Per Thousand Impressions.
Avg. Position - The impression weighted average position
Click Outs - Number of users to clicked out to advertiser landing page.
Click Outs Rate - Rate of clickouts (over opens).
Conversions - The total number of conversions includes both post click and post view conversions.
Cost Per Video View
Forwards - Number of email addresses the email was forwarded to.
Forward Rate - Rate of forwards (over opens).
Opens - Number of impressions of the Mail Ad asset.
Post Click Conversions - The total number of post click conversions.
Post Click Conv. Rate
Post Click Impressions - The total number of post click impressions.
Post Impression Conversions
Post View Conv. Rate
Saves - Number of users who clicked save.
Save Rate - Rate of saves (over opens).
Video 25% Complete - Number of times the video played to 25% of its length.
Video 50% Complete - Number of times the video played to 50% of its length.
Video 75% Complete - Number of times the video played to 75% of its length.
Video 100% Complete - Number of times the video played to 100% of its length.
Video Closed - The number of times the video was closed.
Video Skipped - The number of times the video was skipped.
Video Starts - The number of video starts.
Video Views - The number of video views.
Not able to find dimension or the metric you were looking for? Write to us at support@clarisights.com.