List of Dimensions:

Level of Detail

  1. Account

  2. Campaign

  3. Ad Group

  4. Ad

Attributes of Account

  1. Account ID

Attributes of Campaign

  1. Campaign Objective - The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.

  2. Campaign Type -  Campaign Type determine where customers see your ads and the settings and options available to you. Ex: Native only, Search & Native.

  3. Campaign Status - Shows the current status of the Campaign.

  4. Devices - The devices/OS that you are targeting in your campaign.

  5. Age - The Age Groups you are targeting in your campaign.

  6. Gender - The Gender you are targeting in your Campaign

  7. Interests - The list of interests you are targeting in your campaign

Attributes of Ad Group

  1. Ad Group ID

  2. Bid Strategy - The Bidding strategy you select for your ad group. Ex: Focus on CPC, focus on conversions.

  3. Ad Group Bid - The value of bids you've set up for this ad group.

  4. Ad Group Age - The Age Groups you are targeting in your ad group.

  5. Ad Group Devices - The Devices/OS you are targeting in your ad group.

  6. Ad Group Interests - The list of Interests you are targeting in your ad group.

Attributes of Ad

  1.  Ad ID

  2. Ad Title - The title for the Ad.

  3. Ad Description - The description provided for the ad.

  4. Images - This will show the creatives used in this ad.

  5. Call to Action - Call to action provided in the ad.

  6. Display URL - The user-friendly URL displayed to the user.

  7. Landing Pages - The landing page URL associated with the ad. The landing page URL is the Web address that a user is sent to after clicking on the ad. 

List of Metrics:

  1. Clicks - Number of clicks the ad has received.

  2. Impressions - Number of time the ad has been seen.

  3. Spend - Amount spent on the ad.

  4. CTR (Click-Through Rate) - Ratio of users who click on a specific link to the number of total users who view a page.

  5. Avg. CPA - Cost Per Acquisition.

  6. Avg. CPC - Cost Per Click.

  7. Avg. CPM - Cost Per Thousand Impressions.

  8. Avg. Position - The impression weighted average position

  9. Click Outs - Number of users to clicked out to advertiser landing page.

  10. Click Outs Rate - Rate of clickouts (over opens).

  11. Conversions - The total number of conversions includes both post click and post view conversions.

  12. Cost Per Video View 

  13. Forwards - Number of email addresses the email was forwarded to.

  14. Forward Rate - Rate of forwards (over opens).

  15. Opens - Number of impressions of the Mail Ad asset.

  16. Post Click Conversions - The total number of post click conversions.

  17. Post Click Conv. Rate

  18. Post Click Impressions - The total number of post click impressions.

  19. Post Impression Conversions

  20. Post View Conv. Rate

  21. Saves - Number of users who clicked save.

  22. Save Rate - Rate of saves (over opens). 

  23. Video 25% Complete - Number of times the video played to 25% of its length.

  24. Video 50% Complete - Number of times the video played to 50% of its length.

  25. Video 75% Complete - Number of times the video played to 75% of its length.

  26. Video 100% Complete - Number of times the video played to 100% of its length.

  27. Video Closed - The number of times the video was closed.

  28. Video Skipped - The number of times the video was skipped. 

  29. Video Starts - The number of video starts. 

  30. Video Views - The number of video views. 


Not able to find dimension or the metric you were looking for? Write to us at support@clarisights.com

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