Seznam - Dimensions and Metrics

List of Dimensions:

Level of Detail

1. Account

2. Campaign

3. Ad Groups

4. Ads

5. Keyword

Attributes of Account

1. Account ID

Attributes of Campaign

1. Campaign ID

2. Campaign Status

3. Daily Budget

4. Total Budget

Attributes of Ad Group

1. Ad Group ID

2. Ad Group Status

Attributes of Ad

1. Ad ID

2. Ad Status

3. Description

4. Display URL

5. Headline 1

6. Headline 2

7. Landing Page

Attributes of Keyword

1. Keyword ID

2. Keyword Status

3. Keyword Match Type

4. Keyword Final URL

List of Metrics:

1. Clicks

2. Impressions

3. Prize

4. CTR

5. Avg. Conversion Price

6. Avg. Conversion Value

7. Avg. CPC

8. Avg. Position

9. Avg. Transaction

10. Avg. Transaction Price

11. Conv. Rate

12. Conv. Value

13. Conversion Value/ Conversion Price

14. Conversions

15. PNO

16. Transactions