Naver - Dimensions and Metrics

List of Dimensions:

Level of Detail

1. Account

2. Campaign

3. Ad Group

Attributes of Account

1. Account ID

Attributes of Campaign

1. Campaign ID

2. Campaign Status - Shows the current status of the Campaign.

3. Campaign Type - Campaign Type determine where customers see your ads and the settings and options available to you. Ex: Shopping, Website etc.

Attributes of Ad Group

1. Ad Group ID

2. Ad Group Status - Shows the current status of the Ad Group.

3. Mobile Channel ID - The unique ID of the mobile buisness channel containing this Ad Group.

4. PC Channel ID - The unique ID of the pc buisness channel containing this Ad Group.

List of Metrics:

(All the metrics are stored separately for the platforms (PC & Mobile))

1. Clicks

2. Conv. Rate

3. Cost

4. CPA

5. CPC

6. CPM

7. CTR

8. Impressions

Conversion Metrics

There are two groups of Conversion Metrics: Direct Conversions and Indirect Conversions

1. Advanced Purchase Conversions

2. Cart Conversions

3. Conversion Revenue

4. Other Conversions

5. Purchase Conversions

6. Subscription Conversions