List of Dimensions:

Level of Detail

  1. Account

  2. Campaign

  3. Ad Group

Attributes of Account

  1. Account ID

Attributes of Campaign

  1. Campaign ID

  2. Campaign Status - Shows the current status of the Campaign.

  3. Campaign Type - Campaign Type determine where customers see your ads and the settings and options available to you. Ex: Shopping, Website etc.

Attributes of Ad Group

  1. Ad Group ID

  2. Ad Group Status - Shows the current status of the Ad Group.

  3. Mobile Channel ID - The unique ID of the mobile buisness channel containing this Ad Group.

  4. PC Channel ID - The unique ID of the pc buisness channel containing this Ad Group.

List of Metrics:

(All the metrics are stored separately for the platforms (PC & Mobile))

  1. Clicks

  2. Conv. Rate

  3. Cost

  4. CPA

  5. CPC

  6. CPM

  7. CTR

  8. Impressions

Conversion Metrics

There are two groups of Conversion Metrics: Direct Conversions and Indirect Conversions

  1. Advanced Purchase Conversions

  2. Cart Conversions

  3. Conversion Revenue

  4. Other Conversions

  5. Purchase Conversions

  6. Subscription Conversions

 

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