Custom metrics allow you to define your own metrics by performing simple arithmetic on regular metrics. You can combine metrics from different ad channels and analytics sources too!

Basic Custom metrics

Say, you want to create a custom metric to calculate the Net ROI by connecting Revenue from AppsFlyer and Cost from Facebook and AdWords.

To do so, navigate to the left navigation bar and click on "Custom Metrics".

You will then be shown the list of calculated metrics that are already created in your company. Click on "+ New Custom Metric" to open the creation window.

In the creation window that appears, enter the expression, formatting, name and description for your calculated metric. If the metric you're creating exhibits inverse behavior (negative outcome in case of increase in value), then check the box next to negative metric as well. For this case, 

  • Name: "Net ROI"
  • Description: "Net return on investment across AdWords and Facebook"
  • Expression: AF:Revenue / (AW:Cost + FB: Spend)"
  • Formatting: "Number"; "0.00" (two decimal points)
  • Negative Metric: Not checked

On entering the expression, Clarisights will verify if the expression is valid. Once verified, Click on the "Save Metric" button.

Conditional Calculated Metric

Conditional metrics are useful when you want the metric formula to vary depending on the value of a chosen dimension.

Say, you want to create a custom metric to calculate the number of subscriptions by picking subscriptions from AppsFlyer in case of App platform, and sum of conversions from Facebook and AdWords in all other cases. So in this case, in the creation window, your formula would look like this:

Please note that conditional calculated metrics are always summable, and division are not allowed in these.

Once created, the metrics will be available to use in widgets, and can be added by choosing them under the "Custom Metrics" group in the metric selector.


Now that you learnt how to create a custom metric on Clarisights, this help doc will show you how to create a custom dimension.

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