Connecting Mapp Intelligence on Clarisights
Mapp Intelligence (formerly Webtrekk) is a digital analytics platform for tracking on-site behavior, content engagement, and conversions. Connecting Mapp Intelligence to Clarisights blends your on-site analytics with paid media spend so you can attribute traffic, sessions, and conversions back to the campaigns that drove them.
Set up by Clarisights: Mapp Intelligence is not available as a self-serve tile on the Integrations page. To connect it, contact your Clarisights account manager. You prepare the Mapp credentials and the list of metrics and dimensions you need, and the Clarisights team completes the connection for you.
At a glance
| Authentication | Mapp Intelligence username and password (Mapp issues an access token that Clarisights renews automatically) |
| Permissions needed | A Mapp Intelligence user with API access and read access to the metrics and dimensions you want to query |
| Account discovery | One Clarisights account per Mapp account (one username and password pair) |
| Data freshness | Daily |
| Lookback window | Set by Clarisights when the channel is configured |
| Backfill on connect | Agreed with your Clarisights account manager during setup |
| Timezone | Mapp account timezone (Mapp's own day boundaries are used) |
| Currency | Set per account during setup |
| Levels supported | Account, plus the metrics and dimensions configured for your channel |
| Limited rollout | Yes: set up by Clarisights. Contact your Clarisights account manager to enable it |
Prerequisites
An active Mapp Intelligence account on the EU instance (intelligence.eu.mapp.com)
A Mapp user with API access enabled and permission to read analysis queries on the metrics and dimensions you want to import
The list of metrics and dimensions you want in Clarisights (your Clarisights account manager can help you assemble it)
Steps to Connect
Step 1: Confirm your Mapp user has API access
Sign in to Mapp Intelligence and verify that:
Your user has access to the analysis queries you want to import
API access is enabled for your user (a Mapp admin can enable this if needed)
Note your Mapp username and password.
Treat the Mapp credentials like any service account: store them in your password manager. They can read all metrics and dimensions visible to that user.
Step 2: Ask Clarisights to connect Mapp Intelligence
Contact your Clarisights account manager (or support from the in-app messenger) and ask for Mapp Intelligence to be connected. Share:
Your Mapp username and password, through the secure channel your account manager provides (do not paste them into a regular chat or email thread)
A friendly name for the account and the currency to use for it in Clarisights
The Mapp metrics (for example visits, page impressions, orders, revenue) and dimensions (for example campaign, source, content group) you want to import
Step 3: Clarisights configures the channel
The Clarisights team checks that the credentials sign in to Mapp, creates the account, and sets up the metrics and dimensions to query. Columns are matched to Mapp by their titles, so keep metric and dimension titles stable in Mapp once the channel is live.
⚠ Credentials rejected → The username and password did not sign in to the EU instance of Mapp Intelligence. Verify them in Mapp directly. Only the EU instance is supported today.
Verify the connection
Your Clarisights account manager confirms when the channel is live.
First data appears within 24 hours of the next scheduled sync. Mapp prepares reports asynchronously, so large backfills can take longer than a normal daily refresh.
Quick start: open a new report, add Mapp as the data source, and add the metrics you configured to validate them against Mapp for the same dates.
Data available
Hierarchy
Mapp Intelligence is a web analytics product, not a campaign management tool. Data is organized by Mapp account and the metrics and dimensions configured for your channel:
Native level (Mapp) | Clarisights level |
Mapp account | Account |
Configured dimensions (e.g., campaign, source, medium, content group) | Dimensions on the channel, mapped to the level agreed during setup |
Because the level mapping depends on which Mapp dimensions you import, the channel doesn't have a fixed Campaign / Ad Group / Ad hierarchy. A common setup maps Mapp's campaign dimension to the Clarisights Campaign level.
Dimensions
The dimension list is configured for your account. The Mapp days dimension is always included and provides the date. Other commonly imported Mapp dimensions include:
Dimension | Description |
campaign | Campaign name as tracked by Mapp |
source / medium | Traffic source attribution |
content group | Content groupings configured in Mapp |
page | Page identifier |
device class / browser / OS | Visitor environment |
country / city | Geographic dimensions |
Metrics
The metric list is configured for your account. Commonly imported Mapp metrics include:
Metric | Description |
Visits | Total visits / sessions |
Visitors | Unique visitors |
Page Impressions | Total page views |
Bounces / Bounce Rate | Single-page sessions and bounce rate |
Average Time on Site | Average session duration |
Conversions / Orders | Conversion events configured in Mapp |
Revenue / Order Value | Transactional revenue (in account currency) |
Conversion Rate | Conversions divided by visits |
Limitations & known constraints
Set up by Clarisights: there is no self-serve Mapp tile on the Integrations page. New connections, credential updates and changes to the metric and dimension list go through your Clarisights account manager.
EU instance only: this integration works with intelligence.eu.mapp.com. Other Mapp instances are not supported today.
Asynchronous reports: Mapp prepares reports asynchronously. Long date ranges are fetched in smaller date windows, so very large backfills take longer.
Dimension cap: up to 20 dimensions can be queried per channel.
Duplicate rows: if Mapp returns the same dimension combination more than once for a date, the refresh stops rather than adding the rows together. This usually means a dimension is missing from the configured list; contact support if you see missing data.
No visitor-level data: only the aggregated metrics and dimensions available from Mapp's analysis queries are imported. Raw hit-level or visitor-level exports are not synced.
Operating notes
Refresh schedule: daily.
Token renewal: Clarisights renews the Mapp access token automatically using the stored username and password.
Multi-account: each Mapp account needs its own username and password pair. Ask your account manager to add each Mapp account you want to import.
Credential rotation: when you change the Mapp password, share the new one with your Clarisights account manager so the connection keeps working.
Need help?
When contacting support from the in-app messenger, please include:
The integration name and Mapp account name
The exact error message or screenshot
Where the issue shows up (setup, missing data, numbers that differ from Mapp)
For data issues: the date range and the metrics and dimensions involved
When the issue started