Connecting Naver Search Ads on Clarisights
Naver is the dominant search engine in South Korea. Naver Search Ads is the paid-search platform that runs alongside Naver search results and across Naver's owned properties. Connecting Naver Search Ads to Clarisights brings campaign, ad group, ad, and keyword performance (split by PC and mobile, with direct and indirect conversions) into your reporting alongside other paid channels.
At a glance
| Authentication | Naver Search Ads API credentials: API License Key, Secret Key, and Customer ID |
| Permissions needed | API access enabled in the Naver Search Advertiser Center (Tools → API Manager) |
| Account discovery | Manual: one Naver ad account per set of credentials, set up by Clarisights support |
| Data freshness | Daily, with the last 2 days re-pulled on every refresh |
| Lookback window | Last 2 days on every refresh |
| Backfill on connect | Longer historical backfills available on request via Clarisights support |
| Timezone | Naver reporting days (Korea Standard Time) |
| Currency | KRW (Korean Won), converted to your workspace currency by Clarisights |
| Levels supported | Account · Campaign · Ad Group · Ad · Keyword |
| Limited rollout | Yes. Not shown on the Integrations page; contact Clarisights support to enable it. |
Prerequisites
An active Naver Search Advertiser account
API access enabled: in the Naver Search Advertiser Center, go to Tools → API Manager and issue an API license. This generates an API License Key and a Secret Key.
Your Naver Customer ID, visible in the Naver Search Advertiser Center
Naver enabled for your Clarisights workspace. Contact Clarisights support to request it.
Steps to Connect
Step 1: Issue an API license in Naver
Sign in to the Naver Search Advertiser Center, then go to Tools → API Manager and create an API license. Copy:
The API License Key
The Secret Key
Your Customer ID
Treat the Secret Key like a password. If it is lost or exposed, reissue the API license in Naver.
Step 2: Ask Clarisights support to connect the account
Naver is not listed on the Integrations page, so the connection is set up by Clarisights support. Contact support from the in-app messenger and tell them which Naver ad account you want to connect. Support will agree a secure way for you to share:
A friendly account name for this connection
The API License Key and Secret Key from Naver API Manager
The Customer ID and Account ID of the Naver ad account
Never paste the Secret Key into a public channel or an unencrypted email.
⚠ Data does not appear after setup → The API License Key, Secret Key, or Customer ID may be incorrect, or the API license may have been revoked in Naver. Reissue the license in Tools → API Manager and send the new keys to Clarisights support.
Verify the connection
Clarisights support confirms when the Naver account is connected.
First data appears after the next daily refresh, usually within 24 hours.
Quick start: create a report with Account, Campaign, and Ad Group and add NV PC: Impressions, NV PC: Clicks, NV PC: Cost and their NV MO: (mobile) equivalents.
Data available
Hierarchy
Naver Search Ads maps directly onto the standard Clarisights levels. Ads and keywords are both children of an ad group.
Native level (Naver) | Clarisights level |
Ad Account | Account |
Campaign | Campaign |
Ad Group | Ad Group |
Ad | Ad |
Keyword | Keyword (under Ad Group) |
Dimensions
Dimension | Level | Description |
Account / Account ID | Account | Naver ad account name and ID |
Channel | Account | The data source (Naver) |
Campaign / Campaign ID | Campaign | Campaign name and ID |
Campaign Status | Campaign | Current status of the campaign |
Ad Group / Ad Group ID | Ad Group | Ad group name and ID |
Ad Group Status | Ad Group | Current status of the ad group |
Mobile Channel ID | Ad Group | ID of the mobile business channel the ad group runs on |
PC Channel ID | Ad Group | ID of the PC business channel the ad group runs on |
Ad / Ad ID | Ad | Ad name and ID |
Ad Status | Ad | Current status of the ad |
Ad Type | Ad | Naver ad type |
Keyword / Keyword ID | Keyword | Keyword text and ID |
Keyword Status | Keyword | Current status of the keyword |
Quality Index | Keyword | Naver quality index grade of the keyword |
Metrics
Naver metrics are stored separately for PC and mobile, so each metric appears twice: with the NV PC: prefix for PC traffic and the NV MO: prefix for mobile traffic. For a total across both platforms, add the two together (for example, with a custom metric).
Metric | Description |
Impressions | Total impressions |
Clicks | Total clicks |
Cost | Total spend, converted from KRW to your workspace currency |
Sum of Ad Rank | Sum of ad rank across impressions. Divide by impressions to get the average ad rank. |
CTR | Clicks × 100 ÷ impressions |
CPC | Cost per click |
CPM | Cost per thousand impressions |
Conversion metrics are split by platform and by attribution method (direct or indirect conversions), using the prefixes NV DIRECT PCC:, NV INDIRECT PCC: (PC) and NV DIRECT MOC:, NV INDIRECT MOC: (mobile):
Conversion metric | Description |
Purchase Conversions | Completed purchase events |
Advanced Purchase Conversions | Advanced purchase events, as defined in Naver |
Cart Conversions | Add-to-cart events |
Subscription Conversions | Subscription and sign-up conversions |
Other Conversions | Other tracked conversion events |
Conversion Revenue | Revenue from attributed conversions, converted from KRW to your workspace currency |
Limitations & known constraints
Set up by support: Naver is not shown on the Integrations page. Connections, credential changes, and removals are handled by Clarisights support.
One account per connection: each set of Naver API credentials and Customer ID is one Clarisights connection. Use a separate connection for each additional Naver ad account.
Not captured: campaign type, search terms, ad extensions, shopping product reports, hour-of-day and region breakdowns, and video views are not available.
KRW only: cost and conversion revenue are reported by Naver in KRW and converted to your workspace currency.
Rate limits: Naver enforces strict per-customer rate limits. Refreshes and backfills are paced and retried automatically.
2-day pull window: each refresh pulls the last 2 days of data. Older data is not re-pulled automatically; contact support for longer historical backfills.
Operating notes
Refresh schedule: daily.
Lookback: the last 2 days are re-pulled on every refresh, so late Naver updates within that window are picked up automatically.
Multiple advertisers: to connect several Naver advertisers, ask Clarisights support for a separate connection per advertiser.
Currency conversion: cost and revenue are converted from KRW to your workspace currency.
Credential rotation: if you reissue the API license in Naver under Tools → API Manager, send the new API License Key and Secret Key to Clarisights support so they can update the connection. The Customer ID stays the same as long as you keep advertising under the same Naver account.
Need help?
When contacting support from the in-app messenger, please include:
The integration name (Naver) and the account name or Customer ID
The exact error message or a screenshot
The step where the issue occurred
When the issue started