Integration data retrieval time range (lookback window)

Each day, Clarisights retrieves data for your connected channels for a certain historical time range, called the lookback window.

• If data within that window changes, the change shows up in Clarisights after the daily data synchronization.

• Changes to data outside the lookback window are not picked up automatically. You need to start a manual refresh for that time period.

Integrations

Lookback windows vary between integrations, for example because of differences in attribution, API behavior or other features of the channel. The window for each integration is listed below.

Note: the date ranges are relative to the current date. For example, for a data sync on May 11, a 7 days lookback window means data is retrieved from May 5 to May 11.

• Apple Search Ads: 30 days

• AppsFlyer: 7 days

• Beslist: 7 days

• Microsoft (Bing) Ads: 30 days for conversions, 7 days for other metrics

• Branch: 7 days

• Braze: 7 days

• CJ Affiliate: 2 days

• DV360: 7 days

• Facebook: 31 days

• Facebook organic posts: 30 days

• Google Ads: 30 days

• Google Analytics: 30 days

• Google Search Console: 3 days

• Instagram organic posts: 30 days

• Liftoff: 7 days

• Outbrain: 30 days

• Snapchat: 7 days

• Spotify: 7 days

• Taboola: 30 days

• TikTok: 3 days

• TV Squared: 90 days

• Twitter: 8 days

Custom Channels

The default lookback windows for custom channels (POD, Custom Advertising and Custom Analytics) depend on the source and are listed below.

Note: for URL CSV, Google Cloud Storage, BigQuery, and Amazon S3 sources, you can change the window per channel with the Look Back Period setting on the channel, up to the Look Back Period Limit shown there (60 days unless Clarisights support has raised it for your channel).

• Google Sheets: 720 days (about two years), so edits anywhere in a typical sheet are picked up

• Google BigQuery: 60 days

• Amazon S3: 60 days