Connecting CleverTap on Clarisights

CleverTap is a customer engagement platform for mobile and web push, in-app, email, and SMS campaigns. Connecting your CleverTap project to Clarisights brings campaign delivery and engagement metrics into your reporting alongside your paid acquisition spend, so you can measure full-funnel performance from acquisition through retention.

At a glance

Authentication	Account ID + Account Passcode to register the project; campaign data then arrives through CleverTap's scheduled campaign report emails sent to a unique Clarisights address
Permissions needed	Access to the CleverTap project's Account ID and Passcode, and permission to schedule campaign reports by email
Account discovery	One CleverTap project = one Clarisights account. Add additional projects by creating a new connection
Data freshness	Daily, as CleverTap sends each scheduled report email. Each daily report covers the previous day
Lookback window	Whatever date range the emailed reports cover
Backfill on connect	None automatically; history is only available if CleverTap reports for those dates are emailed in
Timezone	Set per account on connection (defaults to Asia/Kolkata; configurable)
Currency	Set per account on connection (defaults to USD; configurable)
Levels supported	Account · Campaign
Limited rollout	No

Prerequisites

• An active CleverTap project (any region: EU, US, India, Singapore, etc.)

• The project's Account ID and Account Passcode from CleverTap

• Permission in CleverTap to schedule a daily campaign report by email to an external address

Steps to Connect

Step 1: Locate your CleverTap credentials

Sign in to CleverTap and copy your project's Account ID and Passcode.

To find your Account ID (Project ID) and Passcode, see CleverTap's guide: API Quick Start Guide.

Treat the passcode like a password.

Step 2: Add CleverTap in Clarisights

Open Integrations from the left sidebar, search for Clevertap under Set up new connection, and click + Connect. If you already have CleverTap accounts, you can also open Clevertap Accounts and click + Account.

Step 3: Enter credentials and account details

Fill in the Connect a Clevertap Source form:

• Name: a friendly label for this connection

• Account ID: from CleverTap

• Account Passcode: from CleverTap

• Currency: the currency to associate with this account in Clarisights (default USD)

• Timezone: the timezone to associate with this account in Clarisights (default Asia/Kolkata)

Click Connect Source. These fields cannot be changed later from the Integrations page, so double-check them before saving.

Step 4: Copy the account's report address

In the Clevertap Accounts list, click + next to the new account. The expanded row shows Mail: Send email to <address> to add new data. Copy that address.

Step 5: Schedule the daily campaign report in CleverTap

In CleverTap, schedule the daily campaign report as a CSV email and add the address from Step 4 as a recipient. Clarisights reads CleverTap's standard campaign report columns (Campaign Name, Campaign ID, Channel, Type, Platform, Started On, Delivered, Viewed, Clicked, Errors, Status), so keep the report in CleverTap's default format.

⚠ No data after the first report → Check that the report was sent to the exact address shown for the account, as a CSV attachment, and that CleverTap's report file name (which carries the report date) was not changed.

Verify the connection

• Go to Integrations → Clevertap. The account should be listed with its Account ID, timezone, and currency.

• Campaign data appears after the first scheduled report email arrives.

• Quick start: open a new report, add CleverTap as the data source, group by Campaign, and add Delivered · Views · Clicks to validate.

Data available

Hierarchy

CleverTap's reporting is campaign-centric. Each campaign belongs to a project (account):

Native level (CleverTap)	Clarisights level
Account / Project	Account
Campaign	Campaign

Dimensions

Dimension	Level	Description
Account	Account	CleverTap project name you entered at connect time
Channel	Account	The data source (CleverTap)
Campaign	Campaign	Campaign name from the CleverTap report
Campaign Type	Campaign	CleverTap channel of the campaign (Push, In-App, Email, SMS, etc.)
Device Platform	Campaign	Platform / OS targeted by the campaign
Device	Campaign	Device reported for the campaign
Configured Status	Campaign	Campaign status from the CleverTap report

Metrics

Metric	Description
Delivered	Messages sent to devices / users
Views	Messages viewed
Clicks	Messages clicked
Click Percentage	Clicks as a share of Delivered
Errors	Total delivery errors
Technical Errors / Non-Technical Errors	Errors split by type, as reported by CleverTap

Limitations & known constraints

• Email-based import: campaign data comes from CleverTap's scheduled report emails, so freshness and history depend on the reports CleverTap sends.

• Single project per account: each Clarisights CleverTap account corresponds to one CleverTap project. Connect each project separately.

• Currency and timezone are configured at connect time: set them correctly when adding the account, because they cannot be edited from the Integrations page afterwards.

• No conversion or revenue metrics: only the delivery and engagement columns of the campaign report are imported.

Operating notes

• Refresh schedule: daily, whenever CleverTap's scheduled report arrives.

• Multi-account: each CleverTap project needs its own connection and its own scheduled report to that account's address.

• Currency conversion: the currency you set at connect time is preserved and converted to your reporting currency by Clarisights.

• Credential changes: account fields cannot be edited from the Integrations page. If your CleverTap passcode changes or a detail was entered incorrectly, contact support.

Need help?

When contacting support from the in-app messenger, please include:

• The integration name, Account ID and the account's report email address (Integrations → Clevertap)

• The exact error message or screenshot

• The step where the issue occurred

• When the issue started