Introduction to Best Practices

Clarisights is a performance marketing reporting solution for data-driven organizations. It combines completely automated ETL with an in-browser visualization interface, designed to replace spreadsheets and slides for reporting on marketing performance.

Data is available at the highest granularity, so you can analyze performance down to the individual ad, creative and asset. You also get aggregated views across accounts and channels, so CXO-level reporting and campaign steering both happen in a single workspace.

With data exports, you can also extend marketing data to enterprise BI visualization tools like Tableau.

Why best practices matter

As the friendly neighbourhood superhero says, "with great power comes great responsibility". It applies here as well. To keep the tool powerful, snappy and user-friendly, a little thoughtful setup goes a long way.

Maybe you've just signed up on Clarisights, or you are already working with our success team to set up the proof of concept during the pilot. In either case, good data management and hygiene keep your Clarisights workspace easy to use and make the marketers using it more efficient. Key benefits of following the best practices include:

Cleaner workspace and less effort to reach the relevant insights
Snappy performance and fast-loading reports
Adding new integrations and data into the existing business logic is easier
Changes to existing business logic on Clarisights are easier and their effects are less confusing
Data export schema changes are more predictable

Articles in this series

These articles help you navigate the different parts of the Clarisights product and follow best practices while setting up and maintaining the platform for your organization.