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Product Updates for May 2023

  • Simplified Login with Okta: Now, you can log into Clarisights using your Okta credentials, making it even more convenient and secure for you and your team.

  • Connect data from Google BigQuery on your own: We've added a BQ form in the custom channel setup/update process. This improvement will provide a more user-friendly interface and make it easier for you to customize your channel setup and make updates.

  • Geographic View in Google Ads: Now, you can analyze your ad performance based on geographical locations. This addition will give you a clearer understanding of where your ads are performing best and help you make informed decisions about your ad placements.

  • More Dimensions in Apple Search Ads: To help you get a broader view of your Apple Search Ads, we've added more dimensions. These will allow you to gain deeper insights into your campaigns and make informed decisions to optimize your ad strategy.

    • Campaign Channel Type

    • Campaign End Date

    • Campaign Start Date

    • Placement

    • Campaign Status

    • Ad Group Bid

    • Bidding Type

    • Keyword Bid

  • Some updates related to Adjust data.

    • Selective Fetching for Revenue and Cohort Revenue Per Adjust Event.

    • Added support for selectively fetching Adjust data till a certain level in Clarisights for an Advertising channel and Custom Advertising channel.

  • Added Tweet Text and Tweet URL dimensions in Twitter: Tweet Text will show you the full text of your promoted tweet in its entirety. This will help you identifying what kind of copy gets your audience's attention. For seeing the full promoted Tweet in context, use Tweet URL – clicking on the link will take you directly to Twitter so you can check out the promoted Tweet itself.

  • Snapchat Conversion Metrics Enhancements: You can now view these metrics by conversion time and exposure time for every attribution window. This gives you a more comprehensive view of your conversions, helping you understand when and how your audience is engaging with your ads.

  • New Facebook and Apple metrics, better insights from SKAN: We have added support for the latest metrics and conversion events from Facebook, granted better visibility into installs from Apple Search Ads, and have added more granularity to SKAN metrics.

  • There have been upgrades to the latest versions of API for our out-of-box integrations.

    • Criteo API Version from 2021-01 to 2022-10

    • Facebook API version from v14 to v15

    • Google Ads API from Version 11 to 12

    • Tiktok API from v1.2 to v1.3

  • More native metrics for Facebook are now available in your reports.

    • Full View Impressions

    • Instant Experience Clicks to Open

    • Instant Experience Clicks to Start

    • Outbound Clicks

    • Social Spend

    • Video Continuous 2 Second Watched (100%)

    • Video Play (100%)

    • Video Play (25%)

    • Video Play (50%)

    • Video Play (75%)

    • Video Play (95%)

    • Video Plays

At Clarisights, we're committed to providing you with the best tools and features to streamline your advertising operations. We can't wait for you to try out these new updates and improvements, and as always, we'd love to hear your feedback. Here's to making data-driven decisions even easier!