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Integrating your Seznam accounts

Seznam (Sklik) is the leading search and display advertising platform in the Czech Republic. Connecting Seznam to Clarisights brings campaign, ad group, ad, and keyword performance from Sklik alongside your other paid-search channels for unified reporting and attribution.

At a glance

Property

Value

Authentication

Email + API token (Sklik native API token, no OAuth)

Permissions needed

Read access to every Sklik account you want connected. A read-only Sklik user is sufficient and recommended.

Account discovery

Automatic on credential validation — every Sklik account associated with the user is connected

Data freshness

Daily — incremental refresh covers the most recent 3 days; a separate weekly job covers the last 7 days

Lookback window

Per Sklik API limits

Backfill on connect

Last 3 days; longer historical backfills are coordinated with your CSM

Timezone

Account timezone (Sklik returns reports in the account's configured timezone)

Currency

Account currency (typically CZK)

Levels supported

Account → Campaign → Ad Group → Ad / Keyword

Limited rollout

Yes — Seznam is in beta. Talk to your CSM to enable.

Prerequisites

  • An active Seznam (Sklik) account.

  • An API token for a Sklik user that can read the accounts you want to connect. We recommend creating a dedicated read-only Sklik user and using that user's email + token rather than the personal credentials of an active campaign manager.

  • Confirmation from your Clarisights CSM that the Seznam beta is enabled for your workspace.

Steps to Connect

  1. In Clarisights, go to Integrations and search for Seznam in the Search category. Click on the tile to open it.

    [TODO: Screenshot needed — Integrations page with Seznam tile highlighted]

    If you don't see the Seznam tile: the beta isn't enabled for your workspace yet. Reach out to your Customer Success Manager to request access.

  2. If Seznam accounts are already connected, you'll land on the list of existing accounts. Click + Account to add a new one. Otherwise, the connection form opens directly.

    [TODO: Screenshot needed — existing Seznam accounts list with + Account button]

  3. Enter the Username (Email ID) and API Token of your Sklik user and submit. Clarisights validates the credentials by calling the Sklik API.

    [TODO: Screenshot needed — Seznam credentials form (Username + Token fields)]

    If validation fails with an authentication error: double-check the email + token pair against Sklik. The token must belong to the same user as the email — mixing them produces an Invalid token error.

  4. On successful validation, every Sklik account associated with that user is auto-discovered and connected.

Verify the connection

  • Open Integrations → Seznam — connected accounts show a Connected status badge.

  • First data appears within ~24 hours after the next scheduled sync.

  • Quick-start check: build a new report with Account × Campaign and pull Clicks, Impressions, Spend, and Avg. CPC — you should see rows for the last few days.

Data available

Hierarchy

Native level (Seznam / Sklik)

Clarisights level

Account

Account

Campaign

Campaign

Ad Group

Ad Group

Ad

Ad

Keyword

Keyword (sub-level under Ad Group)

Dimensions

Account level

  • Account ID

Campaign level

  • Campaign ID

  • Campaign Status

  • Daily Budget

  • Total Budget

Ad Group level

  • Ad Group ID

  • Ad Group Status

Ad level

  • Ad ID

  • Ad Status

  • Description

  • Display URL

  • Headline 1

  • Headline 2

  • Landing Page

Keyword level

  • Keyword ID

  • Keyword Status

  • Keyword Match Type

  • Keyword Final URL

Metrics

  • Clicks

  • Impressions

  • Prize — spend / cost in account currency

  • CTR

  • Avg. CPC

  • Avg. Position

  • Conversions

  • Conv. Rate

  • Conv. Value

  • Avg. Conversion Price

  • Avg. Conversion Value

  • Conversion Value / Conversion Price

  • Transactions

  • Avg. Transaction

  • Avg. Transaction Price

  • PNO — cost-to-revenue ratio (náklady k obratu)

Limitations & known constraints

  • Beta integration. Seznam is currently a limited rollout. Some self-service features available on more mature integrations may not yet be enabled.

  • No OAuth. Sklik does not offer OAuth, so Clarisights authenticates via email + API token. Use a dedicated read-only Sklik user so personal credential rotations don't break the integration.

  • Account auto-discovery is all-or-nothing. Every Sklik account associated with the connected user is added. To restrict the set of connected accounts, use a Sklik user that only has access to the specific accounts you want connected.

  • Account currency mixing. If your Sklik accounts span multiple currencies, the Prize (spend) metric is reported in each account's native currency — cross-account aggregations should be done in a normalized currency dimension or a calculated metric.

Operating notes

  • Refresh schedule: Daily incremental sync covers the most recent 3 days. A weekly backfill job covers the last 7 days to recover any late-arriving data.

  • Lookback on connect: 3 days. Larger historical backfills are run on request via your CSM.

  • Adding new Sklik accounts: if a new Sklik account is added to the connected user later, re-open the Seznam integration in Clarisights and re-validate the credentials to pick it up.

  • Credential rotation: if the Sklik user's password or token changes, click Edit on the Seznam integration and submit the new token. The email cannot be changed in edit mode — to swap users, add a new connection.

Need help?

Reach out via the in-app chat support on the Clarisights platform, or email your Customer Success Manager.