Connecting LinkedIn Ads on Clarisights

Connect your LinkedIn Ads accounts to monitor campaign performance, audience engagement, and conversion metrics across every LinkedIn ad format alongside the rest of your marketing stack.

At a glance

Authentication	OAuth 2.0
Permissions needed	Account Manager, Campaign Manager, Creative Manager, or Viewer role on each ad account
Account discovery	Automatic on credential validation
Data freshness	Daily
Lookback window	30 days
Backfill on connect	Last 30 days
Timezone	UTC
Currency	Account native currency (auto-converted via Currency Conversion)
Levels supported	Account · Campaign Group · Campaign · Creative
Limited rollout	No

Prerequisites

• An active LinkedIn Ads account managed in Campaign Manager

• A user role on the ad account: Account Manager, Campaign Manager, Creative Manager, or Viewer

• Permission to authorize third-party apps on your LinkedIn profile

Steps to Connect

Step 1 — Sign in with LinkedIn from Clarisights

In Clarisights, go to Integrations → LinkedIn Ads and click Connect. You'll be redirected to LinkedIn to authenticate. Sign in with the account that has access to the ad accounts you want to connect.

[TODO: Screenshot of Clarisights Integrations page LinkedIn row]

Step 2 — Authorize Clarisights

LinkedIn will display a permission screen listing the access Clarisights requires (read access to ad reporting, ad accounts, and basic profile). Click Allow.

⚠ Common error: "You don't have permission to authorize this app." → Your LinkedIn profile has third-party app authorization disabled. Ask your LinkedIn admin to enable it, or use a different LinkedIn account that has the required role on the ad accounts.

Step 3 — Select ad accounts

After authorization, Clarisights automatically discovers every ad account your LinkedIn user has access to. Select the accounts you want to connect, optionally rename them, and click Create Accounts.

Verify the connection

• Go to Integrations → LinkedIn Ads. Each connected account should show a "Connected" status.

• First data appears within 24 hours of the next scheduled sync.

• Quick start: create a new report, add LinkedIn Ads as the data source, and add Account · Campaign · Impressions · Clicks · Spend.

Data available

Hierarchy

How LinkedIn's native levels map to the standard Clarisights levels:

Native level (LinkedIn)	Clarisights level
Account	Account
Campaign Group	Campaign
Campaign	Ad Group
Creative	Ad

Dimensions

Dimension	Level	Description
Account Type	Account	Type of LinkedIn ad account (Enterprise, SMB, etc.)
Account Currency	Account	Billing currency configured for the account
Account Status	Account	Active, Paused, etc.
Campaign Status	Campaign	Active, Paused, Archived
Campaign Budget	Campaign	Total budget allocated
Cost Type	Campaign	Pricing model (CPC, CPM, CPA)
Objective Type	Campaign	Campaign objective (Website Visits, Page Engagement, etc.)
Adgroup Format	Campaign	Sponsored Content, Sponsored Messaging, Lead Gen, Document Ad, Video, etc.
Pacing Strategy	Campaign	Standard or Accelerated
Adgroup Type	Campaign	Sponsored Content, InMail, Text Ads, etc.
Created By / Created At	Creative	Author and creation timestamp
Intended Status	Creative	Intended status of the creative
Is Serving	Creative	Whether the creative is actively serving
Last Modified By / At	Creative	Most recent editor and timestamp
Ad Preview	Creative	Visual preview of the ad
Leadgen CTA Destination	Creative	Destination URL for leadgen CTA
Leadgen CTA Label	Creative	Label text on the leadgen CTA button

Metrics

Core engagement

Metric	Description
Impressions	Total ad displays
Clicks	Total clicks
Spend	Total spend in account currency

Click breakdowns

Metric	Description
Action Clicks	Clicks on ad-specific actions
AdUnit Clicks	Clicks within the ad unit
Card Clicks	Clicks on card-formatted ads
Landing Page Clicks	Clicks that led to the landing page
Headline Clicks	Clicks on the ad headline
Text URL Clicks	Clicks on text-based URLs
Company Page Clicks	Clicks navigating to a company page
Download Clicks	Clicks on download CTAs

Engagements & social actions

Metric	Description
Total Engagements	Sum of all engagement actions
Likes / Reactions	Total likes and emoji reactions
Comments / Comment Likes	Comments on the ad and likes on those comments
Shares	Times the ad was shared
Follows	New followers gained
Other Engagements	Engagements not categorized elsewhere

Lead generation & conversions

Metric	Description
One Click Lead Form Opens / Leads	Lead-gen form opens and submissions
Leadgen Mail Contact Info Shares / Interested Clicks	Leadgen mail engagement signals
Job Applications / Apply Clicks	Direct, post-click, and post-view variants
Registrations	Form registrations (post-click and post-view variants)
External Website Conversions	Off-platform conversions (post-click and post-view)
Qualified Leads / Valid Work Email Leads / Talent Leads	Lead quality classifications

Document & video

Metric	Description
Document Completions	Document downloads completed (with quartile variants)
Video Starts / Views / Completions	Video engagement (with quartile variants)
Full Screen Plays	Videos played in full screen

Sponsored Messaging

Metric	Description
Sends	InMail messages sent
Opens	InMail opens

Custom conversions

Each conversion you set up in LinkedIn appears in Clarisights as four metrics:

• Conv - [Conversion Name] (Total) — total conversions

• Conv - [Conversion Name] (Click) — attributed to ad clicks

• Conv - [Conversion Name] (View) — attributed to ad views

• Conv - [Conversion Name] (Value) — total value of those conversions

Viral / organic variants

Most engagement metrics also have a "Viral" counterpart that tracks engagement driven by organic resharing of your ads (e.g., Viral Clicks, Viral Impressions, Viral Likes, Viral Comments).

Spend in local currency

Metric	Description
Cost in Local Currency	Spend in the account's native currency
Conversion Value in Local Currency	Conversion value in the account's currency

Limitations & known constraints

• Demographic minimums: LinkedIn enforces minimum impression / engagement thresholds before demographic breakdowns (job title, company, seniority, etc.) become available in reports.

• Reporting delay: Performance data is typically available within 24 hours but can take up to 48 hours to fully reconcile.

• Shared conversions: Conversions shared across multiple ad accounts may not appear in every account's reports immediately.

• Token revocation: If you revoke Clarisights' access in your LinkedIn settings, the integration stops syncing until you re-authenticate.

Operating notes

• Refresh schedule: data is pulled daily.

• Lookback: 30 days.

• Adding new ad accounts: when you create a new ad account in LinkedIn Campaign Manager, return to Clarisights and re-open the LinkedIn integration to discover and add it.

• Currency conversion: native amounts are pulled as-is and converted to your reporting currency by Clarisights.

• Credential rotation: OAuth tokens refresh automatically. You only need to re-authenticate if you change your LinkedIn password or revoke access.

Need help?

When contacting support from the in-app messenger, please include:

• The integration name and account ID (Integrations → LinkedIn Ads)

• The exact error message or screenshot

• The step where the issue occurred

• When the issue started